EcoQuest

Your Path to a Greener Future

Mobile App Design

EcoQuest aims to encourage eco-friendly behavior by solving the problem of low motivation to act sustainably. It does this by tracking carbon footprints, offering minimal-effort carbon offsetting options, and rewarding everyday eco-actions

Team Project

Emil Talas

Ritvik Kumar

Shubhangi Marathe

Emil Talas, Ritvik Kumar, Shubhangi Marathe

My Role

Product Designer - Design and Research

UX Project Process, Marketing Strategy, Pricing and Creating Product Idea.

Tools

Figma, Miro

React Native/Flutter

UX Project Process

I focused on the highlighted pain points.
x
8
Participants
Simplifies carbon offsetting but prioritizes offsetting and has a fee.
Earth
Hero
Promotes eco-habits and community but lacks feature details.
Gamifies sustainability but lacks carbon footprint focus and collaboration.
Earth
Mera
Supports sustainability with a large user base but relies on user initiative and lacks gamification.
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses
I focused on the highlighted pain points.
x
8
Participants
Simplifies carbon offsetting but prioritizes offsetting and has a fee.
Earth
Hero
Promotes eco-habits and community but lacks feature details.
Gamifies sustainability but lacks carbon footprint focus and collaboration.
Earth
Mera
Supports sustainability with a large user base but relies on user initiative and lacks gamification.
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses
I focused on the highlighted pain points.
x
8
Participants
Simplifies carbon offsetting but prioritizes offsetting and has a fee.
Earth
Hero
Promotes eco-habits and community but lacks feature details.
Gamifies sustainability but lacks carbon footprint focus and collaboration.
Earth
Mera
Supports sustainability with a large user base but relies on user initiative and lacks gamification.
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses
I focused on the highlighted pain points.
x
8
Participants
Simplifies carbon offsetting but prioritizes offsetting and has a fee.
Earth
Hero
Promotes eco-habits and community but lacks feature details.
Gamifies sustainability but lacks carbon footprint focus and collaboration.
Earth
Mera
Supports sustainability with a large user base but relies on user initiative and lacks gamification.
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses

Survey
Quantitative Research
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses
Qualitative Research
Interviews
78%
wants simpler eco-actions.
65%
worry about data privacy.
84%
see education as key.
40%
seek community + better tools.
x
8
Participants
I focused on the highlighted pain points.
Not Enough Time
Convenience
Wins
Lack of Instant
Rewards
Incomplete
Understanding
Insufficient
Resources
Small Impact
Discouragement
Hard Habit
Changes
Higher Costs
No Community
Support
Complexity
Overload
Limited Options
Perceived
Inefficiency
Competitive Analysis
Gamifies sustainability
socially
High app installs indicate strong engagement
Limited focus on carbon footprint specifics
Less appealing for collaborations
Earth Hero
Personalized actions
Promotes eco-Large
user base
Dependent on user
initiative
Low gamification
Easy carbon offset
subscription
Secured significant
funding
Focuses on offsetting
over reduction
Subscription cost
EarthMera
Promotes eco-habits and community
Limited feature details
Survey
Quantitative Research
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses
Qualitative Research
Interviews
78%
wants simpler eco-actions.
65%
worry about data privacy.
84%
see education as key.
40%
seek community + better tools.
x
8
Participants
I focused on the highlighted pain points.
Not Enough Time
Convenience
Wins
Lack of Instant
Rewards
Incomplete
Understanding
Insufficient
Resources
Small Impact
Discouragement
Hard Habit
Changes
Higher Costs
No Community
Support
Complexity
Overload
Limited Options
Perceived
Inefficiency
Competitive Analysis
Gamifies sustainability
socially
High app installs indicate strong engagement
Limited focus on carbon footprint specifics
Less appealing for collaborations
Earth Hero
Personalized actions
Promotes eco-Large
user base
Dependent on user
initiative
Low gamification
Easy carbon offset
subscription
Secured significant
funding
Focuses on offsetting
over reduction
Subscription cost
EarthMera
Promotes eco-habits and community
Limited feature details
Survey
Quantitative Research
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses
Qualitative Research
Interviews
78%
wants simpler eco-actions.
65%
worry about data privacy.
84%
see education as key.
40%
seek community + better tools.
x
8
Participants
I focused on the highlighted pain points.
Not Enough Time
Convenience
Wins
Lack of Instant
Rewards
Incomplete
Understanding
Insufficient
Resources
Small Impact
Discouragement
Hard Habit
Changes
Higher Costs
No Community
Support
Complexity
Overload
Limited Options
Perceived
Inefficiency
Competitive Analysis
Gamifies sustainability
socially
High app installs indicate strong engagement
Limited focus on carbon footprint specifics
Less appealing for collaborations
Earth Hero
Personalized actions
Promotes eco-Large
user base
Dependent on user
initiative
Low gamification
Easy carbon offset
subscription
Secured significant
funding
Focuses on offsetting
over reduction
Subscription cost
EarthMera
Promotes eco-habits and community
Limited feature details
Survey
Quantitative Research
38.6%
participate in eco-friendly activities.
54.5%
frequently recycle.
40.9%
struggle with cost/access to resources.
41.0%
are willing to pay a small fee.
52.3%
value rewards highly.
x
44
Responses
Qualitative Research
Interviews
78%
wants simpler eco-actions.
65%
worry about data privacy.
84%
see education as key.
40%
seek community + better tools.
x
8
Participants
I focused on the highlighted pain points.
Not Enough Time
Convenience
Wins
Lack of Instant
Rewards
Incomplete
Understanding
Insufficient
Resources
Small Impact
Discouragement
Hard Habit
Changes
Higher Costs
No Community
Support
Complexity
Overload
Limited Options
Perceived
Inefficiency
Competitive Analysis
Gamifies sustainability
socially
High app installs indicate strong engagement
Limited focus on carbon footprint specifics
Less appealing for collaborations
Earth Hero
Personalized actions
Promotes eco-Large
user base
Dependent on user
initiative
Low gamification
Easy carbon offset
subscription
Secured significant
funding
Focuses on offsetting
over reduction
Subscription cost
EarthMera
Promotes eco-habits and community
Limited feature details

Click for persona 2

Click for persona 1

User Persona

Busy Individual

I don’t really think about my coffee cup, as long as it works—but if there’s an easy eco-friendly choice, I’d go for it.

Goal: choose sustainable options without disrupting convenience.

Challenges

Time constraints
Lack of immediate rewards
Convenience of current habits
Perception that eco-friendly
choices are less practical

Behaviors

Uses plastic cups for convenience
Drives to work
Occasionally reads about sustainability
Wants to make an impact but lacks time
and motivation

Name:

Alexia Brook

Age:

Job:

Data Scientist

Location:

Denmark

Click for persona 2

Click for persona 1

Michael John

Salesman-USA

Conscious Idividual

"I try to take public transportation every day and make sure to recycle."

Goal

Make sustainability effortless in daily life.

Challenges

Time-constraints

Lack of rewards

Limited infrastructure

Busy schedule

Click for persona 2

Click for persona 1

User Persona

Busy Individual

I don’t really think about my coffee cup, as long as it works—but if there’s an easy eco-friendly choice, I’d go for it.

Goal: choose sustainable options without disrupting convenience.

Challenges

Time constraints
Lack of immediate rewards
Convenience of current habits
Perception that eco-friendly
choices are less practical

Behaviors

Uses plastic cups for convenience
Drives to work
Occasionally reads about sustainability
Wants to make an impact but lacks time
and motivation

Name:

Alexia Brook

Age:

Job:

Data Scientist

Location:

Denmark

Click for persona 2

Click for persona 1

Michael John

Salesman-USA

Conscious Idividual

"I try to take public transportation every day and make sure to recycle."

Goal

Make sustainability effortless in daily life.

Challenges

Time-constraints

Lack of rewards

Limited infrastructure

Busy schedule

Click for persona 2

Click for persona 1

User Persona

Busy Individual

I don’t really think about my coffee cup, as long as it works—but if there’s an easy eco-friendly choice, I’d go for it.

Goal: choose sustainable options without disrupting convenience.

Challenges

Time constraints
Lack of immediate rewards
Convenience of current habits
Perception that eco-friendly
choices are less practical

Behaviors

Uses plastic cups for convenience
Drives to work
Occasionally reads about sustainability
Wants to make an impact but lacks time
and motivation

Name:

Alexia Brook

Age:

Job:

Data Scientist

Location:

Denmark

Click for persona 2

Click for persona 1

Michael John

Salesman-USA

Conscious Idividual

"I try to take public transportation every day and make sure to recycle."

Goal

Make sustainability effortless in daily life.

Challenges

Time-constraints

Lack of rewards

Limited infrastructure

Busy schedule

Problem

Sustainable choices feel too complicated,

inconvenient, or expensive for most people.

Problem

Sustainable choices feel too complicated,

inconvenient, or expensive for most people.

Problem

Sustainable choices feel too complicated,

inconvenient, or expensive for most people.

Bottle Challenge

Avoid using any single-use plastic

cups!

Take a picture of your reusable

bottle 3 times this week

and save 3.5 kg of CO₂.

Quest ongoing

1/3

Bottle Challenge

Avoid using any single-use plastic

cups!

Take a picture of your reusable

bottle 3 times this week

and save 3.5 kg of CO₂.

Quest ongoing

1/3

Bottle Challenge

Avoid using any single-use plastic

cups!

Take a picture of your reusable

bottle 3 times this week

and save 3.5 kg of CO₂.

Quest ongoing

1/3

Do You Walk

Enough?

Walk 70k steps this week to

avoid 14kgs of CO2 emissions.

Quest ongoing

7523/70.000

Do You Walk

Enough?

Walk 70k steps this week to

avoid 14kgs of CO2 emissions.

Quest ongoing

7523/70.000

Do You Walk

Enough?

Walk 70k steps this week to

avoid 14kgs of CO2 emissions.

Quest ongoing

7523/70.000

Value Proposition

“EcoQuest lets users make a positive environmental impact with minimal effort”

EcoQuest

12m ago

You're so close! 🌱

Just 10.2kg left to hit your carbon reduction goal.Tap now to make a difference today!

EcoQuest

12m ago

You're so close! 🌱

Just 10.2kg left to hit your carbon reduction goal.Tap now to make a difference today!

EcoQuest

12m ago

You're so close! 🌱

Just 10.2kg left to hit your carbon reduction goal.Tap now to make a difference today!

Wireframes

Wireframes

Early Test Screens

Early Test Screens

Quick, interactive designs created to test the hypothesis that users engage in eco-friendly actions when they’re fun and rewarding.

Next Iteration

Next Iteration

We removed the achievements and game sections because users preferred quick results with less effort, and shifted our focus toward dynamic, in-depth CO₂ emission tracking to better match their needs for meaningful insights.

Removed the achievements and game sections.

We removed the achievements and game sections because users preferred quick results with less effort, and shifted our focus toward dynamic, in-depth CO₂ emission tracking to better match their needs for meaningful insights.

Pivot

Pivot

Pivoted after user feedback showed sustainability was seen as a lifestyle, not a game. I redesigned the dashboard to more minimal style and added a ‘pay to offset’ option for simpler, value-driven actions.

Removed the achievements and game sections.

Design System

Font:

Stara

AaBbCc

Juxtaposing sleek typography with vibrant hues, the quirky zebra dances amidst

carefully crafted patterns.

0123456789

Stara

Main Green

#4ADF81

Hover Green

#89CBA1

Text

#0D0D0D

Background

#0D0D0D

Sub Text

#999999

Sub Text-2

#EBF6F1

Hover

#D5EDE3

Small

34 px

180 px

Text

Small Pressed

Text

Secondary

Text

Secondary Pressed

Text

Medium

48 px

160 px

Text

Medium Pressed

Text

Secondary

Text

Secondary Pressed

Text

Card Button

Text

Pressed

Text

Main Green

Applied the main brand color to rewards, investments, and the primary CTA to establish a clear, consistent association with positive outcomes and key actions.

Secondary CTA

Switched to a secondary button for investments on the dashboard to reduce cognitive load and maintain clarity.

Card Button

Used secondary buttons on small cards to keep good contrast and easy readability.

Usability Testing

I carried out a remote usability test, A/B test and expert review to evaluate how user-friendly the service is.

Switched to straight bars (green to red) for clarity and simplified layout to highlight CTAs.

We moved the main CTA from a primary to a secondary button to reduce cognitive overload. However, its lower contrast risked users clicking EcoQuests instead, hurting conversions. So, we removed quick quest shortcuts and added ongoing quest tracking, letting the main CTA stand out and guide focus effectively.

EcoQuest's features were unclear, so I introduced step-by-step guidance to improve user understanding of the flow.

EcoQuest's features were unclear, so I introduced step-by-step guidance to improve user understanding of the flow.

Users requested greater transparency about the offsetting plan, so I added a video showcases of our offsetting projects.

Solutions

Check out EcoQuest's 5-minute video for a quick tour of all its features.

Click to watch and get started!

Highlights

Dashboard

The EcoQuest dashboard tackles low motivation by clearly displaying your daily carbon emissions through an easy-to-read meter and three bars showing energy, transportation, and food emissions. It provides personalized suggestions, such as tailored carbon offsetting plans and EcoQuests that fit your lifestyle. By simplifying tracking and offering actionable solutions, the dashboard encourages frequent app use and keeps you motivated on your sustainability journey.

Problem it solves: Incomplete understanding

Eco Shop

User tests revealed low motivation due to a lack of instant rewards, so we created the Eco Shop. It offers tangible incentives like discounts on sustainable brands, rewarding users for eco-friendly actions, boosting motivation, and supporting sustainability-focused businesses.

Problem it solves: Lack of instant rewards

Projects & Investments

The Projects and Investments section empowers users with clear, transparent details and user-tested flows for secure, customizable investments. As EcoQuest’s core revenue generator, it provides tangible environmental solutions, tax benefits, and reduces CAC by minimizing marketing costs. This scalable model positions EcoQuest as a purposeful platform driving meaningful environmental change and supporting sustainability goals.

Problem it solves: Lack of instant rewards

Eco Tribe

EcoTribe is a community hub where users connect, share ideas, and celebrate collective wins. It fosters a shared purpose, addressing concerns that sustainability efforts can feel isolating.

Problem it solves: No community support

Eco Quests

EcoQuests make eco-friendly actions simple and rewarding, turning them into daily habits. By offering engaging challenges and tangible results like CO₂ offset and rewards, users feel motivated to return regularly, increasing both retention rates and usage time.

Problem It Solves: Not enough time, Limited options

EcoQuest

EcoQuest

Your Path to a Greener Future

Mobile App Design

Team Project

My Role

Tools

UX Project Process

Survey

Quantitative Research

38.6%

54.5%

40.9%

41.0%

52.3%

Qualitative Research

Interviews

78%

65%

84%

40%

Problem

Problem

Problem

Value Proposition

“EcoQuest lets users make a positive environmental impact with minimal effort”

Wireframes

Wireframes

Early Test Screens

Early Test Screens

Quick, interactive designs created to test the hypothesis that users engage in eco-friendly actions when they’re fun and rewarding.

Quick, interactive designs created to test the hypothesis that users engage in eco-friendly actions when they’re fun and rewarding.

Next Iteration

Next Iteration

We removed the achievements and game sections because users preferred quick results with less effort, and shifted our focus toward dynamic, in-depth CO₂ emission tracking to better match their needs for meaningful insights.

Removed the achievements and game sections.

We removed the achievements and game sections because users preferred quick results with less effort, and shifted our focus toward dynamic, in-depth CO₂ emission tracking to better match their needs for meaningful insights.

Pivot

Pivot

Pivoted after user feedback showed sustainability was seen as a lifestyle, not a game. I redesigned the dashboard to more minimal style and added a ‘pay to offset’ option for simpler, value-driven actions.

Removed the achievements and game sections.

Design System

Usability Testing

Solutions

Highlights

Dashboard

Eco Shop

Projects & Investments

Eco Tribe

Eco Quests

Open SENTINEL