Dion turns a simple gesture, sending a drink,

into a real-world connection.

Dion turns a simple gesture, sending a drink, into a real-world connection.

Dion turns a simple gesture, sending a drink,

into a real-world connection.

Hello there!

Hey you!

Thank you for the drink!

Problem

Modern social platforms are built for engagement, not connection. They optimise for volume, more follows, more messages, more notifications, while meaningful relationships become harder to form.

The gap between online interaction and real-life connection keeps growing, and nothing in the market was designed
to close it.

Solution

Dion bridges the digital and physical.

Dion members discover people, send a prepaid drink or experience, and the recipient redeems it at a partner venue, on their own terms, in their own time.

A single gesture that moves a conversation off a screen and into the real world, making connection feel intentional rather than algorithmic.

My Role

UI and Graphic Designer

Responsibilties

UI Design

Email Design

Social Media Content Design

Marketing Content Design

Animation

Tools

Figma

Photoshop

After Effects

Davinci Resolve

My Work

Social Media Posts & Flyers

Created all social media creatives and content. Came up with three new content pillars and designed them. 

Created all social media creatives and content. Came up with three new content pillars and designed them. 

Grew our following from 10.25K to 17.8K - a 74% increase (+7,550).

Grew our following from 10.25K to 17.8K - a 74% increase (+7,550).

In-app marketing banners

Owned in-app marketing banner creatives for partnerships with Moet&Chandon, Ciroc Vodka, Revolve, Aperol Spritz…

Moët & Chandon - Grew "selected as favorite" from 502 to 1,257 — a 150% increase (+755), unlocking 1,229 pending drinks worth ~$40,160 in potential venue revenue.

Cîroc - Drove 2,654 drinks sent and 489 redeemed cumulatively, with redemptions up +83.8% and drinks sent up +38.9% over the campaign.

UI Design

Design in-app UI elements to support the UX team and engineers.

Design in-app UI elements to support the UX team and engineers.

Owned whole CRM email designs and operation.

Owned whole CRM email designs and operation.

Conversions grew from 85 to 273 (+221%),

and the conversion rate nearly doubled from 37% to 70%.

Conversions grew from 85 to 273 (+221%), and the conversion rate nearly doubled from 37% to 70%.